How it works — Bisonary

The complete end-to-end flow that turns competitive chaos into decision-ready insights.

Overview

Bisonary is a Product Intelligence engine that monitors competitors, filters the noise, and delivers decision-ready insights for PMs, PMMs, and founders. Below is the deeper, end-to-end flow.

1) Input and setup

  • •Start a project: paste your product website
  • •Add known competitors or keywords for discovery
  • •Choose cadence: on-demand initial scan, then scheduled refresh (frequency depends on your plan and manual settings)
  • •Select alert channels: email digest by default, optional Slack for high-impact (frequency configurable per plan)

2) Data collection (snapshots)

  • •Smart crawling of public sources per competitor:
    • Homepage and key pages (pricing, changelog/release notes, docs)
    • Structured snapshots saved (HTML, text, screenshots)
  • •Respect robots.txt and rate limits
  • •Storage: raw artifacts are persisted for traceability

💡 Tip:Snapshots ensure every claim is source-linked.

3) Extraction and normalization

  • •Pricing extraction: plans, tiers, billing cycles, amounts, packaging
  • •Feature extraction: new/removed items, release highlights, keywords
  • •Messaging extraction: tagline, ICP, proof points, positioning shifts
  • •Normalization: map synonyms and formats into comparable fields

4) Diff and signal filtering

  • •Compute before/after diffs for pricing, features, messaging
  • •Assign impact level (low/medium/high) and change type (add/remove/adjust)
  • •Apply signal-over-noise filters so you only see meaningful updates

5) Discovery (new entrants)

  • •Monthly discovery pass using your domain/keywords
  • •Candidate list with brief rationale (similarity, topical overlap)
  • •Approve/reject to keep your landscape clean

6) Delivery and sharing

Alerts

  • •Email summary of all notable changes (frequency depends on your plan and alert settings)
  • •Slack alerts for high-impact events (pricing overhaul, feature launch)

Reports

  • •One-click battlecards and executive briefs (Notion/PDF)
  • •Side-by-side pricing and feature comparisons

Traceability

  • •Link back to source snapshot for each claim

Email Digest

Configurable frequency

Slack Alert

High-impact events

Battlecard

Notion/PDF

Side-by-side Compare

Pricing & features

7) Feature Impact Scoring v0.1 (optional)

  • •Lightweight ranking of 5–10 "gap features" identified from diffs and patterns
  • •Factors (simple weights): competitive leverage, user value signal, strategic fit
  • •Output: prioritized list with one-line rationale per feature

Example: Prioritized Feature Gaps

  1. 1

    API rate limiting controls (8.2/10)

    High competitive leverage, frequently requested by enterprise users

  2. 2

    Custom webhooks (7.8/10)

    Strong user value signal, aligns with roadmap strategy

  3. 3

    Multi-language support (7.5/10)

    Emerging in 3 competitors, moderate strategic fit

8) Admin and guardrails

  • •Projects per workspace, org scoping
  • •Cadence and alert policies configurable per project (based on your plan limits and manual preferences)
  • •Human-in-the-loop review before publishing key reports

Privacy-friendly crawling, rate-limits respected.

What you get

  • •Timely, high-signal updates on competitors
  • •Shareable, source-linked outputs that stay current
  • •A faster path from intel to roadmap and enablement

Ready to transform your competitive intelligence?

Join early access and be among the first to experience decision-ready insights.